In this project, Siemens, as part of the Transitie Coalitie (Transition Coalition) asked us to investigate the Dutch millennials’ attitude towards sustainability.
The ultimate aim was to create and present a communication strategy able to engage the target group in socially responsible and environmentally sustainable behaviour. Through an engaging brand story and cultural analysis, our group developed the “Heros of today, Masters of your tomorrow” communication strategy .
Here below, you can find the full report. The presentation took place at Siemens premises in Leiden, Netherlands in January 2019.